Rachel Reynolds
Birds Eye Visual Merchandising
Visual Merchandising
After three years as the sole visual merchandiser for a prestigious Houston-based nursery, Rachel Reynolds has become a trusted resource for all things visual merchandising, customer experience, and store layout—specifically tailored to garden centers.
With a background in Retail Science from the University of Houston and hands-on experience at Buchanan’s Native Plants, Rachel brings both practical knowledge and a deep passion for storytelling through display. During her time in the industry, she noticed that visual merchandising in garden centers was a niche topic not being fully explored—and saw an opportunity to start the conversation and offer resources that would help garden centers improve their unique store concepts.
Rachel believes that thoughtful merchandising can solidify a store’s unique identity. Creating eye-catching displays, telling stories with products, and building strong, collaborative teams all contribute to a memorable customer experience. Merchandising shapes how people shop, often in ways they don’t even realize—and getting it right can make a world of difference.
Now a full-time, self-employed landscape designer, Rachel continues to consult with garden centers and small businesses, helping them create cohesive and impactful merchandising strategies. She’s currently developing offerings for on-site and virtual consultations, as well as hands-on staff training programs designed to build confidence and boost engagement and sales.
Rachel is dedicated to starting deeper conversations around visual merchandising in the horticulture world. She welcomes the opportunity to hear your thoughts, strategies, and questions—and would love to collaborate in shaping your store’s unique footprint in the nursery industry.
As part of her work with garden center professionals, Rachel is available to group members for customized consultations, tailored resources, and one-on-one support. Whether you’re looking for display ideas, staff training, or a fresh take on store layout, she’s happy to collaborate and create solutions that fit your unique needs.
NEW for 2026:
A Visual Merchandising Program for Independent Garden Centers
Displaying Confidence is a visual merchandising training + community experience designed specifically for independent garden centers that want their store to feel more inspiring and more shoppable, and be more profitable. Your staff will learn foundational merchandising skills and how to cultivate self leadership in a high-profile role.
Created by Rachel Reynolds of Birds Eye Visual Merchandising (former garden center employee + seasoned nursery visual merchandiser), this program teaches garden center owners and staff how to create intentional, beautiful, high-converting displays that help customers buy more, feel more confident, and stay longer in the store.
SEE MORE HERE
Learn more about Birds Eye Visual Merchandising.
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